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Lately I've noticed text like the following on various product packages, while out shopping:
"The ... trademark used under license". Along with that, it lists another company name; the company which bought the license to use the trademark on their package.
For example, I've seen LED holiday lights in packages that show the "GE" or "PHILIPS" logos on them, and on the back or side of the box is this small text that says those trademarks are used under license.
Until now when I've see those logos on a product, it made me think that it must be a good product because it's made by GE or Philips, who surely (or hopefully any way) have good design and quality control. But now I'm realizing that the big-name companies don't have anything to do with a lot of these products; they're just making money by letting other companies use their name & logo on products.
Trademark Licensing: Everything You Need to Know
"The ... trademark used under license". Along with that, it lists another company name; the company which bought the license to use the trademark on their package.
For example, I've seen LED holiday lights in packages that show the "GE" or "PHILIPS" logos on them, and on the back or side of the box is this small text that says those trademarks are used under license.
Until now when I've see those logos on a product, it made me think that it must be a good product because it's made by GE or Philips, who surely (or hopefully any way) have good design and quality control. But now I'm realizing that the big-name companies don't have anything to do with a lot of these products; they're just making money by letting other companies use their name & logo on products.
Trademark Licensing: Everything You Need to Know