Sparky AI shopping assistant

Walmart has an AI shopping assistant named Sparky. I know this not from interacting with it, but from seeing it on the Walmart page when placing an order recently. Its winking smiley-face icon seemed half-way creepy to me, like a retro 60's up-to-no-good cartoon character.
It looks like the assistant used to have a more plain smiley-face icon. I can see why they may have wanted to give it more pizzazz, but I'm not sure the newer one is an improvement.
It is... disconcerting.
I suppose it sort of fits its name, though.